First slide
»ì¸²ÃâÆǻ簡 ÃâÆÇÇÑ Ã¥ ÇöÀç 2,605Á¾  
»ì¸²ÃâÆÇ»ç Ȩ > »ì¸²ÀÇ Ã¥ > ÀÛ°¡¼Ò°³
ÀÌ°­¿ì
ÁÖ¿äÀú¼­
´ëÇѹα¹ ±¤°í¿¡´Â ½ÅÁ¦Ç°ÀÌ ¾ø´Ù, µü ¹Ý°ÉÀ½¸¸ ¾Õ¼­°¡¶ó
ÀÛ°¡¼Ò°³

ÇÁ·ÎÇÊ
- ¿¬¼¼´ëÇб³ ±¹¾î±¹¹®Çаú¸¦ Á¹¾÷ÇÏ°í Áß¾Ó´ëÇб³ ½Å¹æ´ëÇпø ¼®»ç°úÁ¤À» Á¹¾÷Çß´Ù. 1977³â (ÁÖ)¼¼Á¾¹®È­¸¦ ¼³¸³ÇÏ°í 2000³â 1¿ù±îÁö Àü¹«ÀÌ»ç °â CMÇ÷¡³Ê·Î ÀÖÀ¸¸é¼­ ¼ö¸¹Àº ±¤°íµéÀ» ±âȹÇß´Ù. ÇöÀç´Â ±¤°í´ëÇà»ç Lee&DDBÀÇ Creative Supervisor, Áß¾Ó´ëÇб³ ±¤°íÈ«º¸Çаú °âÀÓ±³¼ö, IAAȸ¿ø ¹× Çѱ¹¹æ¼Û±¤°í°ø»ç °øÀͱ¤°íÇùÀÇȸ À§¿øÀ» ¸Ã°í ÀÖ´Ù.

´ëÇ¥¼ö»ó°æ·Â
- 1983³â ¼±°æ±â¾÷ PR±¤°í 'ÀåÀÎÁ¤½Å'À¸·Î Çѱ¹¹æ¼Û±¤°í´ë»ó ´ë»óÀ» ¼ö»óÇß°í, 1987³â, 1991³â, 1992³â¿¡µµ °¢°¢ ´ë¿ì ¸¶Á¦½ºÅ¸ '»ç¹°³îÀÌ'Æí, ´Ù½Ã´Ù '°íÇâÀÇ ¸À'Æí, °æµ¿º¸ÀÏ·¯ 'È¿½É'ÆíÀ¸·Î Çѱ¹¹æ¼Û±¤°í´ë»ó ´ë»óÀ» ¼ö»óÇß´Ù. ¶ÇÇÑ 1994³â ´Ù½Ã´Ù 'ÀÏÇ° ¼Õ ºÏ¾î±¹'À¸·Î ´ëÇѹα¹ ±¤°í´ë»ó ´ë»óÀ» ¼ö»óÇß°í 1999³âµµ¿¡µµ ½ºÇǵå 011ÀÇ '»ç½¿'ÆíÀ¸·Î ´ëÇѹα¹ ±¤°í´ë»ó ´ë»óÀ» ¼ö»óÇß´Ù. 2001³â¿¡´Â °øÀͱ¤°íÇùÀÇȸÀÇ '»êºÒ¿¹¹æÄ·ÆäÀÎ' ±¤°í·Î ´ëÇѹα¹ ±¤°í´ë»ó Ưº°»óÀ» ¼ö»óÇß´Ù. ÀÌ ÀÌ¿Ü¿¡µµ 20¿© ȸÀÇ Å©°í ÀÛÀº ¼ö»ó°æ·ÂÀÌ ÀÖ´Ù. 1999³â¿¡´Â ±¹¹ÎÈÆÀå ¸ñ·ÃÀåÀ» ¹Þ¾Ò´Ù.

","kangwoo@leeddb.com